Our Mission
Our mission is to bring you the most objective, trustworthy, and accurate health information. Our daily goal is to ensure that Kulawa is your practical and relevant content source for health, healthcare, and medicine. We are committed to providing carefully curated information on a wide variety of health topics. We rely on you, our reader, to choose the information that is most appropriate for you. The information we provide is not intended to be a substitute for professional medical advice, diagnosis, or treatment. Kulawa supports you to make decisions about your course of action to remain healthy, prevent sickness and ill health, and when you or your family members fall ill.
Selection of Content
Kulawa uses the following criteria to select subject matter:
Relevance: Issues that affect how you manage your own health and that of your family. Topics include coverage of health news, health alerts, health advisories and expert commentary on managing diseases and conditions and staying healthy.
Clinical significance: The latest medical findings published in peer-reviewed medical journals (international and local), such as The Journal of the American Medical Association, The New England Journal of Medicine, Nigerian Medical Journal, The Lancet, Pediatrics, Diabetes Care, Circulation, and many others.
Trends: Seasonal interests, such as “travel health”, “allergy season”, and “infectious disease outbreaks” public health awareness and emerging health trends, such as the latest in nutrition, fitness, disease prevention, healthy living, and much more.
Our Content
Kulawa is the foremost credible and authoritative source of health information.
Our news and feature stories are based on our editors’ selections of the most important and relevant health events locally and internationally. Our news articles are more than a short summary of a study or an event. They often contain interviews with objective experts who can provide context and perspective.
Kulawa makes a clear distinction between news, features, and other editorial information, so that you can distinguish independent editorial information from advertising or branded content. We maintain principles of fairness, accuracy, objectivity, and responsible and independent reporting. Kulawa maintains sole control of its editorial content. We uphold journalistic principles of reporting original news and in reviewing and corroborating information from other sources.
Editorial Conduct
Kulawa is the leading provider of health information services, serving consumers, physicians, and other healthcare professionals. Editorial content created by Kulawa is free from influence by advertisers and other sources. Anyone who serves on the Editorial staff must fully disclose any potential conflict of interest with any sponsor or vendor.
Kulawa keeps its Editorial staff separate and distinct from staff dedicated to creating advertising content for our advertisers. No person will serve on both staffs, no Editorial employee will be asked to perform duties on behalf of an advertiser.
The Editorial staff is charged with the responsibility of providing objective, accurate, and balanced accounts of events and issues. Editorial staff must seek out qualified experts to provide commentary as well as commentary from qualified spokespersons to provide balance.
Content Process
The content that we produce and the news that we feature is determined by our pool of physicians and our Editorial team. It contains the latest information from reliable sources including the most important peer-reviewed medical journals, announcements from local and international health agencies, and analyses on the latest health trends. Every article is reviewed by our Editorial team and physician editors.
Third parties may provide funding for the creation by Kulawa of editorial content. In such cases, the third party may work with us to identify a mutually agreed upon topic, but the content will be produced in accordance with our Content Process and the third party will have no control over the content. At their request, these third parties may receive the attribution “Supported by [third party’s name]” on our editorial content during the period that they fund a program. This attribution is not intended to reflect any change in the editorial nature of the content.
Each completed article to be published is reviewed by a physician editor for accuracy, appropriateness of medical language, and proper characterization of the findings. The article is next reviewed by an editor who edits it for style, flow, punctuation, and readability. Finally, upon approval by the chief editor (or an assignee) , the story moves from editing to publishing to the site.
Licensed and Third-Party Content
When Kulawa licenses health and wellness content from third parties for publication on our site, the editors and physician editors review the third-party’s editorial policies and procedures for consistency with our Editorial Policies as well as the actual article.
Educational Collaborations
Kulawa works with government and other not-for-profit organizations or associations whose primary mission is to educate the public on health topics or issues. We use a specific framework of criteria to review and select these organizations and work with them to create or select content within specific topic areas. The content is created by Kulawa, reviewed, and edited by the third party, and then edited and approved by our editorial staff. Just like all our editorial content, this category of content is subject to our editorial policy and process for accuracy, balance, and objectivity. In these instances, we place descriptive text at the top of the page to let the user know that Kulawa created the content with assistance and collaboration from the organization or association with whom we worked. We also disclose if there was additional funding by other third parties who have no control over the content.
Advertising
As more fully described in our Advertising Policy, we accept advertising on the Kulawa site from Advertisers, which may include third party banners, badges, contextual advertising, and content created or provided by an Advertiser (collectively referred to as “Advertisements”, “Advertising”, or “From Our Advertiser”). Some advertisements, which may appear as text paragraphs, thumbnail pictures, badges, or other types of text or pictures, are what is known as “native advertisements” and appear adjacent to editorial content. These ads are labelled “Sponsor Content”, “From Our Sponsor”, “By (our Sponsor)”, “Provided by (our Sponsor)” or “From (our Sponsor).” Regardless of the form of an advertisement, the Advertiser is responsible for the accuracy and objectivity of their Advertising and it is subject to our Advertising Policy. Advertising is not reviewed by the Editorial Staff and is not subject to this Editorial Policy. We only accept advertising that corresponds with local laws and regulations. Claims made in advertisements are the sole responsibility of advertisers.
Corrections and Errors in Content
Kulawa is committed to the highest ethics and principles of traditional medical journalism and will continue to take action to err on the side of caution. If there are, however, errors in spelling, grammar, content style or feedback about readability, we reserve the right to make those corrections immediately they are identified. These are errors which do not affect the accuracy or the message of the content.
If, however, there are errors that may change the message the content passes across, then a notification will be appended to the page. The page will include the correction, notes to show the correct information and notice that the notice ‘errata’ will be removed within five (5) days from corrected publication.
If there are errors in syndicated content, the third-party website will have the responsibility of correcting their own content, and decisions about continuing to feature the affected content will rest with the Editor of Kulawa.
User Generated Content
Kulawa provides features that work like a discussion forum where users can connect with each other. These though not monitored by our editors and physicians, we will ensure that the posts conform with our site terms and conditions. We also track several keywords to ensure that our team can moderate posts that contravene our community guidelines. We aim to remove offensive content as soon as possible, and work to improve user experience.