Advertising and Sponsorship Policy

Version: 28th March 2022

Kulawa’s mission is to be the most trusted source of health and healthcare information in Nigeria. We are committed to bringing accurate and reliable content that helps our users to make the best possible health decisions for themselves and their families. The contents produced by Kulawa are created under editorial guidelines to ensure the accuracy and reliability of the information. Kulawa is funded through the sale of advertising that appears on the website and partner publications, as well as through sponsorship with clients. If you want to advertise with Kulawa or if you want to co-create sponsored content or promotions with Kulawa, these are our guidelines about the advertising and sponsorship:

1. We review the ads

We maintain sole discretion for determining the types of ads that will be accepted and displayed on Kulawa. We reserve the right to reject, cancel or remove any ads at any time and for any reason. We will provide prompt notice to the advertiser upon rejection, cancellation, or removal of any ad, along with an explanation. We also reserve the right to determine the appropriate placement of ads on Kulawa.

2. We don’t endorse any advertised products or services

Although products may appear on our site in the form of advertisements, under no circumstances shall our acceptance of any ad be considered an endorsement of the product(s) and/or service(s) advertised, or for the company that manufactures, distributes, or promotes these product(s) or service(s). In some cases, Kulawa’s editorial team may rate or rank certain products or services. These ratings or rankings are determined solely by the editorial team without regard to any financial or advertising relationship that may exist with companies that manufacture, distribute or promote the product or services.

3. We will not accept certain types of ads

We will not accept any ad that is factually inaccurate and/or, in our opinion, in poor taste. Pharmaceutical advertising is only accepted for over-the-counter (OTC) products, not any prescription medicines. Advertised products must be in market and readily available. Kulawa will not permit, at any time, the placement of any ad for harmful, illegal, or objectionable products or services. Ads must not contain fraudulent, deceptive, or offensive material, including material that misrepresents, ridicules or attacks an individual or group based on age, color, origin, race, religion, sex, sexual orientation, or disability. Ads should never be defamatory, libelous, slanderous, or threatening. Ads may not be related to alcohol or tobacco (or other substances considered seriously harmful to human health), firearms, ammunition, fireworks, gambling, pornography, or political campaigns. We do not accept any ads that pretend to offer journalistic content (e.g., news), that simulate an emergency or crisis, or that are aimed at creating distress among users of Kulawa. All ads must clearly identify the advertiser. Any ad that could be misconstrued as editorial content will be clearly labeled as an advertisement.

4. Ads versus editorial content

Other than providing input on areas of health information, we do not allow advertisers or sponsors to influence Kulawa’s editorial decisions. In some cases, Kulawa may offer co-created or branded content in partnership with sponsors, and/or present content created by sponsors. This content is always clearly labeled.

In every instance, we maintain a distinct separation between advertisements and editorial content. All ads on Kulawa are clearly identified as such. Clicking on an ad will take the user to an advertiser’s site or the site of a third party working on behalf of the advertiser.

5. Sponsored and non­-sponsored content

Kulawa seeks sponsorships from trusted and credible manufacturers and service providers. Sponsorships provide financial benefits to Kulawa, but also benefit our users by providing information on health services, medications, or treatments. Editorial content sponsored by an advertiser is subject to our editorial policy and is reviewed by our editorial staff and our medical reviewers. When content (sponsored content, co-created content, or branded content) is provided by or influenced by a named sponsor, we ensure that our users will not confuse sponsored content with Kulawa’s own original content.

6. Affiliate program

As part of the content creation process, our editors will include links to relevant products they feel may be useful to our users. While all products are chosen independently, Kulawa may receive a payment if you make a purchase at the retailer’s site within 24 hours of clicking on one of the links we provide. In the instances where Kulawa receives a payment when users purchase or sign up for the product or service, the page will include this sentence: “Kulawa may receive a payment if you make a purchase using a link above.”

7. Partner program

Occasionally Kulawa will work with products, services, or organizations that align with our mission. Kulawa examines these products, services, or organizations for quality and only presents what it believes is valuable to and in the best interest of our users. Kulawa does not medically review the content and is not responsible for providing the products or services described on these pages. Any partner content of this type will be labeled with language that indicates it did not go through our standard editorial process and follows this advertising policy. In the instances where Kulawa receives a payment when users purchase or sign up for the product or service, the page will include this sentence: “Kulawa may receive a payment if you make a purchase using a link above.”

8. Disclaimer

Kulawa is not responsible for any injuries, liabilities, claims, losses, or damages incurred by users, advertisers, or sponsors that are related to products or services advertised on the site.

This policy is subject to change at any time and will be updated accordingly. The most recent policy is published on